HJ Sock Group are proud to announce a collaboration with Ben Fogle (the adventurer, writer, broadcaster and TV personality) in the production of a range of technical socks for launch in Spring 2010.

The range follows on from the highly successful ProTrek range and is seen as a step forward into more technical, high performance products.

The compact range of 6 products represents excellent value, with retail prices peaking at around £14.50 and will be offered mainly in men's and ladies' sizes, with one children's option.

Anton Jenkins from HJ says "Our success in 2009 with the Peter Jones Collection encourgaed us to look for more brand ambassadors and Ben is the perfect person to fulfil this role.  Ben's experience of the great outdoors was invaluable and has led us to create what I think is a highly commercial, compact range of technical socks."

Ben Fogle says "Socks, the unsung heroes of the great outdoors.  Unquestionably protective.  Behind every walk and trek, amble and ramble, yomp and hike is the sock.  The loyal garment cushions the impact, protecting the foot from heat and cold.  Neither seen nor felt, you may not notice a fine socks when it's on, but you'll know when it isn't.  Fighting blisters and cold, damp and odour, the isock is the ultimate garment.  Love your feet, love your socks."

We are pleased to confirm that the following six consumers are winners of our 365 Competition:

Mr. Herbert, Devon - Mr. Cox, West Midlands - Mr. Taylor, Isle of Man - Mr. Reid, Scotland - Mr. McAleese, N. Ireland - Mr. Shayler, Herts.

The winning retailers on our six territories are:

Lotsasox, Fleetwood - Man's World, Clarkston - Fields, Sidmouth - William Neville, Youghal - W. E. Clarke, Ripley - Ernest Newson, Clacton.

A huge 'thank you' to all stockists who participated; we have received in excess of 3,000 entries from consumers, all of whom have received a free pair of Softop socks.

May we take the opportuntiy to wish all of you a Happy Christmas & New Year.

A great many of our stockists are also stockists of Padders (Comfort Footwear for Ladies and Men) and it seems that the consumers who buy Softops also buy Padders.  We have met with the people at Padders and will be working on a few things together in the future, and were so impressed that we thought they deserved a mention - so whether you are a retailer or a consumer you should take a look at their range of shoes at www.padders.co.uk

We are pleased to advise that the Peter Jones Collection is now in stock and we are currently in the process of despatching all orders.  The response to this collection has been extremely good and we are very pleased with the media coverage at both national and local level. Radio Leicester has conducted live interviews with Anton Jenkins (Sales & Marketing Director) and Paul Kettle (Sourcing Manager) and we wish our customers every success with this colourful, uplifting range.

We have had a very successful show season with sales up on previous seasons and despite the current climate we are, therefore, in a very positive and optimistic mood at HJ.

Press  Release